Sales checklist
Track deals through qualification, proposal, negotiation, and close.
Deal referenceDate started
Work down the steps in order. Fields marked * must be filled in before moving to the next step.
1. Lead
A new potential customer has come in. Capture who they are before doing anything else.
- Confirm the company exists and isn't already in the system.
- Fill in company_name, contact_name, and contact_email.
- Add contact_phone if you have it, useful for the Qualified step.
- Reach out within one business day to introduce yourself.
Completed byDate2. Qualified
The lead is real, has budget, and has a decision-maker willing to talk.
- Hold a discovery call with the decision-maker.
- Confirm budget, even a rough range is fine.
- Agree an expected_close_date with the customer.
- Note any deal-breakers (compliance, contract terms, integrations).
Completed byDate3. Proposal Sent
A written proposal is out the door and the customer has it in hand.
- Generate the proposal and attach it to the record as proposal_pdf.
- Send it to the customer and confirm they received it.
- Schedule a follow-up call within 5 business days.
Completed byDate4. Negotiation
The customer is engaged and you're working through terms, pricing, or scope.
- Track every pricing or scope change in the activity log.
- Loop in legal early if contracts will be redlined.
- Get verbal commitment before producing a final contract.
Completed byDate5. Closed Won
The deal is signed. Hand off to delivery / onboarding.
- File the signed contract on the record.
- Notify the delivery or onboarding team.
- Send the customer a welcome email confirming next steps.
Completed byDate6. Invoiced
An invoice has been raised against this deal.
- On the record, open the Invoices section and click Create invoice from this record. The form pre-fills using company_name, contact_email, and budget.
- Review the line item description and adjust the amount if the final price differs from the original budget.
- Send the invoice from the Invoices tab. invoice_number is written to the record automatically, that's what passes this step's gate.
Completed byDate7. Paid
Cash has landed. Deal is done.
- Confirm the payment has cleared (bank statement or accounting sync).
- Mark the invoice as paid in the Invoices tab.
- Set paid_date on the record.
- Notify the team if it's a notable win.
Completed byDate